According to Solve Media, "Native advertising is not advertorial... it contributes value to any page it graces by improving user experience and adding value for consumers." Solve Media further believes that "recent data confirms that publishers, agencies, marketers, and investors believe that native advertising is the fastest growing segment in the online advertising business."
Solve Media created this infographic to take a deeper look into this growing segment:
Are you enlightened now as to the prospect of native advertising?
As an artist I find this form of advertising to be much more innovative, demanding a much higher level of creativity to be appropriate and hence is far more appealing and likely to be looked at and shared.
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